Pay staff more than what you can get away with

you start thinking how you can make money from them - instead of them just costing you
you don't feel guilty for asking more from them
you expect more from them
you have a right to expect more from them
there is more options available to you at a higher price

Create an experience (GOOD) for your client

Make it easy for your client

Do not compete with price

Wow your Customer

Avoid Cost Cutting

Don't be Cheap!